Our Story

Since 2006, Latitude 37 has forged a reputation as one of Melbourne's superior luxury custom home builders. Our passion for inspiring design and quality craftsmanship continues to drive us forward.

From Humble
Beginnings

Awards

Latitude 37 has been consistently recognised with a multitude of awards since commencing operations in 2006. Our enduring recognition stems from peak industry bodies such as the Housing Industry Association (HIA) and the Master Builders Association which recognise excellence in design, interior design, client service and construction quality.

Notably, we have won multiple awards in the HIA Professional Medium Builder category which demonstrates our industry leading business governance, ethics, and financial management, providing our clients with confidence and 
peace of mind.

Our Sanctuary Display Home was also awarded the best in Australia – visit us this weekend and experience first-hand our industry leading expertise.

A foundation of excellence.

HIA Professional Medium Builder 2014, 2015, 2020, 2021, 2022, 2023, 2024 (Finalist)

Custom Home Awards

2024 HIA Victorian Custom Built Home $2.5 – $3M

2023 MBV Best Custom Home $1 – $2M

2022 HIA Victorian Spec Home of the Year

2022 HIA Victorian Spec Home over $1M

2022 MBA Best Display Home Australia

2022 MBV Best Display Home over $1M

2021 HIA Eastern Victoria Spec Home of the Year

2020 HIA Victorian Custom Built Home $1 – $1.5M

Interior Design Awards

2024 HIA Victorian New Bathroom over $40,000

2024 HIA Victorian Kitchen Design

2024 MBV Best Kitchen over $40,000

2024 MBV Best Bathroom over $30,000

2019-2021 SubZero Wolf Kitchen Design, Global Finalist

2020 HIA Victorian Bathroom of the Year

2020 HIA Victorian Bathroom in a Display Home over $500K

2020 HIA Victorian Kitchen in a Display Home over $500K

Our Team

Doug MacLeod

Founding Director

Dean Oakley

Director

Paul Thomas

Chief Executive Officer

Joe Hocking

Chief Financial Officer

Stephanie McCarthy

Operations Manager (Pre-site)

Kaitie Meehan

Operations Manager (Sales, Marketing & Design)

Joel Rowland

Construction Manager

Design Team

B.A.(Arch) B.Arch

Interior Design Team

BDes (Interior Design)

Testimonials

"Throughout the entire build & design journey, we found that communication, professionalism and genuine interest in delivering what we really wanted from the Latitude 37 team never wavered."

Vera
Canterbury

"Our journey has been incredibly smooth. Our architect listened to our needs and designed a stunning house. The contributions of our interior designer have made the selection process incredibly easy."

Nada
Kew East

"Latitude 37 did a fantastic job of making our dream come true. They were attentive to our needs, preferences and budget, and they always kept us in the loop throughout the process."

Cameron
Ivanhoe

"From the first point of contact to the commencement of the build, we have been guided by a highly competent and professional team who went out of their way to create our dream house."

Peter
Blairgowrie

"We sincerely thank the entire team at Latitude 37 for the wonderful workmanship, commitment and dedication they have showcased in helping us build the house of our dreams."

Sandy
Wheelers Hill

"The team overseeing the build - both onsite and in the office - were very responsive, professional and engaged with us during the process all the way to handover. "

Scott & Joanne
Hampton

"The construction team works rigorously and efficiently. The construction process is very organised and the pursuit of high quality. The service is honest, the communication is fast, and the problem solving is fast."

Florence
Doncaster

"An organisation runs well because of good systems and good people, and by and large, L37 has both."

Cheryl
Glen Iris

"Latitude 37's build quality and design are of the highest level. They exceeded our expectations and gave us a premium product worthy of the highest accolades."

Louis
Brighton East

"A fantastic builder with high quality trades, great communication and a great brand behind them. Would recommend anyone who's looking to design and build their dream home."

Jason
Belgrave South

"Paul and the design team gave us confidence from the start, delivering an incredible design that ticks all the boxes and we're extremely happy."

Stuart & Shila
Brighton East

"Building a home is not an easy process, but when you feel like you are working hand in hand with your builder, the path is one you know you are on together."

Jennifer
Templestowe Lower

Take a journey through some of the key milestones of the Latitude 37 story.

2006

Humble Beginnings

Latitude 37 Projects was founded as a one-source destination for custom home design and construction in Melbourne Australia, backed by years of experience in construction and property.

2007

Client Referrals Growth

Following the completion of the group’s first custom homes in the Sandhurst Golf Estate, we experienced major business growth through client referrals.

2008

Custom Home Build Growth

Rebranding to Latitude 37 Homes, we delivered a large number of custom home builds to meet market demand.

2009

Winner HIA Custom Built Home

Early accolades came in the form of 2008 Master Builders Best Custom Home and 2009 Housing Industry of Australia (HIA) Custom Built Home and Townhouse/Villa over 10 dwellings.

2014

Display Home Launch

The first dedicated display home on Belmore Road in Balwyn Melbourne opened in 2014. The team won HIA Professional Medium Builder in 2014 and 2015.

2016

10 Years of Latitude 37

At this time, Latitude 37 was delivering up to 150 homes a year for clients across Melbourne.

2018

Transition to Premium Custom Homes

In 2018, we strategically reduced the number of homes delivered to 35-40 premium, bespoke homes each year to focus on increasingly larger and complex quality projects.

2021

Winner HIA Professional Medium Builder

At the national HIA annual awards, we won the Professional Medium Builder of the Year.

2022

Winner of Best Display Home in Australia

Encapsulating modern luxury with quality craftsmanship, our Sanctuary display home in Balwyn North was awarded the 2022 Master Builders’ Best Display Home in Australia.

2023

Winner of Best Custom Home

We were awarded 2023 Master Builders Victoria Best Custom Home $1M - $2M for our Canterbury client home.

2024

Strategically Refined Our Approach

In 2024 we strategically refined our approach focusing on fewer, more complex projects to uphold the highest standards of craftsmanship.